2. How does your media product represent particular social groups ?

In terms of social groups my Magazine represents Hipsters, as my magazine both suits and fits the characteristics of this particular social group. Although this social group is generally associated with boys, female hipsters certainly exist. Therefore having a female on the cover, will appeal to girls predominantly (and boys), whilst the style of the magazine will appeal to hipsters in general.

They also tend to be urban people, which links to my Double Page Spread, as Drone Pixies herself is from Urban Leicester. As well she is understated and doesn't attempt to follow to many mainstream fashion ideas, by keeping her costume simple, but still stylish without drawing too much attention to herself. A style that is difficult to copy and pull off well, therefore suiting the Hipsters as it can't slip into the mainstream radar. Also the upbeat tone of Emily's question and answer interview gives off the energetic vibe Hipsters wish to portray and how they don't stand still, looking for the next big thing.

They consider themselves to be ahead of the game and trendsetters, as a result a magazine that features a new artist is ideal, as it gives the target group the feeling of discovering them and that they set the trend to like  this artist. This fits as this particular group are only interested in things that slip under the mainstream radar, as once something becomes widely known and popular it's ditched.

Furthermore apart from Fantastic Man the style of my Front Cover is unconventional  therefore suiting hipsters as they are adventurous in their choices and enthusiastic regarding new ideas in order to stay away from mainstream ideas. For example if my magazine had a more conventional Front Cover, the social group would be uninterested. Hipsters want to be fitting between ideas, rather than sticking to conventions, much like my magazine, as well as remaining current with trends and crazes. As I have taken ideas from a few different publications to create something new that is new and unique.

Finally, currently Hipsters are ditching their Digitals for their Polaroids, which fits my magazine as two of the three images used are framed, giving the retro effect that hipsters are currently trying to achieve.