4. Who would be the audience for your media product?

The audience for my magazine Deck are 16-30 year olds. Although this is a pretty small market, I am attempting to cater for a gap in the market, where people want to hear about music, as opposed to just reading about A list celebrities. Which is why on the Front Cover and Contents Page I have included bands/artists who are very popular with this age range, such as The Vaccines, Mumford and Sons and The Lumineers. This is because they are not only popular with my target age group, but also fit their social group of Hipsters.

Furthermore with this age range fashion is a key factor in their lifestyles, so the design of the magazine is essential to fitting the audience. As many of these people are hipsters I have attempted to dress my artists in this way, as well as designing the magazine with this in mind. If the magazine doesn't look good then the audience won't buy it, as looking good is just as important as a high quality magazine.

In addition I felt price was a decisive factor in enabling the magazine to be a success and to meet the audiences requirements. Therefore I decided to price the magazine at £2.00 as I felt this price was more than affordable for this age range, whilst was also enough to allow the production of a high quality, recognised music magazine. Crucially the magazine had to be affordable because this age range are tight for money, especially the students, so cost was essential to the publications success, because if it was too expensive readers would go elsewhere for their magazines and music news. The price also enabled me to match/better the prices of NME and Kerrang (read by this age range), as well as filling a gap in the market for the Indie genre at a reasonable price.

The following are two audience profiles of people, a boy and a girl, within my target audience. I believe these people would be attracted to my magazine because of their lifestyles, likes and dislikes. 

Name- Sarah Marriott.

Age- 19

Neck of the woods- Sheffield. 

Occupation- Studying Textiles at Sheffield Hallam, in her second year. The partying has calmed down but the enthusiasm hasn't.

Time Killers- Never leaves the house without her camera (or her purse), she was born to shop, but tries to stick off the high street. She loves to see her friends, but "studying is taking over her whole life". Getting home to see her family is everything, but the shops in Sheffield lure her to stay from Brighton. 

Burns a hole in her pocket- CLOTHES CLOTHES CLOTHES, & accessories, loves her quirky bits and bobs. However her cash is going on a new phone, as her current one is 'damaged' (so her mum thinks, a messy night being the real reason).

Future Plans- Would love to work for a fashion company, whether that be in designing or working on the photoshoot. Plus living abroad would be a dream, she'd be on that flight to New York.

Marital Status- Single and chilled.

Favourite Colours- Something that doesn't shout to loud,such as this, this & this. 

Music to her ears- Laura Marling, Mumford and Sons, Two Door cinema Club, Indie and Folk YES PLEASE. But an Oasis playlist can't be sniffed out.

Stop press:- Someone who likes to be herself and doesn't want to upset others, but if she wants something she's going to get it.. watch this space!

Name- Joe Cardkali

Age- 19

Neck of the woods- Newcastle Upon-Tyne.

Occupation- Studying Geography at Leeds Metropolitan. Not a big party animal, prefers a beer back at the flat with the boys.

Time Killers- Travels the length and breath of the UK following the Toon Army. Loves hitting gigs and went to T In The Park last summer. Can't get his hand out the biscuit tin! Not a big fan of the clubs, prefers to shop than get out of his trolley. Used to board, but that is so year 11..

Burns a hole in his pocket- Football tickets, Gig tickets, Cinema tickets. More a saver, than a big spender, but won't hold his cash if the price is right. Shops in River Island and Well Gosh. Whilst nothing beats some fresh Nikes.

Future Plans- Travel round Europe on the Interail, wants to get into town planning, but enjoys writing so journalism is an option. Just wants to have fun in the sun.

Marital Status- Single boy.

Favourite Colours- Something simple, like this, this and this.

Music to his ears- The Wombats, Friendly Fires, The Killers, The Lumineers and The XX. It's all Indie, but it's a tag he wants to brush off.

Stop press:- Likes to just get in and put his feet up, put the kettle on and let the evening roll. Get the mates round and have a laugh. Often seen popping into the high street for a window shop. Just wants to have some fun and will make the effort to find it. But for him homes where the heart is, a Geordie Lad. Howay the lads.