5. How did you attract/address your audience?

My audience ranges between old teenagers to young adults aged from 16-30, so I have designed my magazine with this audience in mind at all times in order to get them to buy my magazine. Such as using artists in my magazine that both fall into the target age range, so the audience relate to them easily. My audience is not gender specific so when attracting my audience I had to bear this in mind, as to not favour  one gender over the other. Therefore although I have used a female cover star and a female on the contents, I have kept the colours on both the costume and the magazines graphology gender neutral. The colours also coordinate with the magazines graphology making the magazine quite stylized.As well the cover stars pose isn't feminine (such as flirtatious),  in fact with crossed arms it could be seen as quite masculine. So with a female doing this the magazine remains gender neutral. Whilst the facial expressions on both my artists are gender neutral, neither of them are over the top or silly. Meanwhile the cover lines on my magazine feature 6 male artists and just one female artist  with one artist (The Lumineers) comprising of both male and female. Seemingly this would attract my magazine far more to males, however the cover star is female and so is the contents artist so these balance out that there are more males on the cover lines. Whilst also the audience is interested in these artists, so they have to be included and there aren't as many female artists in this genre, therefore the balance between male and female would be difficult to achieve. Obviously there isn't a great deal else on the cover due to my minamlistic style however, this age group won't loads of useless information they will just want the nesscessities, again suiting the minimal style and audience. Though the price will attract the audience, as at only £2 it is a very good price for an age group struggling for cash and in a competitive magazine market.

I designed my contents as I did, because I suspected my readership would be semi literate in the genre of music and lexis regarding music, such as there meanings. For example "studio" and "tour". Therefore the brief descriptions which accompany the headings in the contents will be understood clearly. The reader would also be able to follow the mainly formal language used throughout my pages, because of their age and education. Also I believe the images I have used within my piece would appear attractive to the audience  as they are all of young,  successful/soon to be or upcoming artists who they would aspire to be like, as well as being able to relate to them because of their age similarities. The fact that my Double Page Spread gives readers a deeper more personal insight into Drone Pixies, is something that I feel would greatly attract my audience. Especially when it comes to the less formal questions, such as "How do you tend to relax?" and "Do you have any hidden talents?". These build up a rapport with the artist and knowing the personal details, allows the reader to feel more involved and more in the know, something my audience (in particular Hipsters) crave for, as they like to know things first before it slips into the mainstream radar.  Furthermore questions are asked regarding gigs and festivals, which is important for two reasons. Firstly my 16-30 target age group are the most likely to be attending such events, so they will want this information. Secondly giving them this information makes them (Hipsters) feel in the know, this way they feel ahead of the game as this information may not be available elsewhere. Therefore here I have addressed the audiences needs. The language I have adopted in the interview would address my audience because of my interview style. The background to Emily's life is important as it makes the Hipsters feel in the know and ahead of the game. Whilst the question and answer section further reaffirms this point. Furthermore  the speech of the youthful artist featured would effectively address to my audience, as the sociolect used would match that of the audience and further build a close relationship with the reader, all further attracting them to the magazine. I also feel the interview represents my artist very positively, by focusing on qualities such as "The down to earth conversation", which allows my audience to respect the artist. Something I feel they will be grateful, as often young people don't feel they are respected or seen in a positive light, so here I have addressed that issue.

In addition I feel the photograph I have chosen for my Double Page Spread will address my audience well. The natural pose is very welcoming and doesn't attempt to be something that it isn't such as faking a smile. It suits my audience as they will be relaxed in this way and won't like poses that are simply done for effect or popularity/publicity. Furthermore the cover lines I have used on my Double Page Spread were all created with my audience in mind. The first one “I didn't meet my Dad until I was 17, I wish I never had." is a huge insight into Emily's upbringing and is something you wouldn't discover unless you read the magazine. Therefore this makes the audience feel ahead of the game and in the know, finding something out before everybody else does. This addresses my audience well as most of them are Hipsters and have to find things out first, before they become too popular. The second and third cover lines have a slightly different effect in terms of addressing the reader, “it was something  I couldn't have dreamed of” and “I genuinely couldn't believe it!”. They are both used to create excitement and intrigue with the reader, without giving too much away. I didn't need to give a great deal away, as with most of my audience being hipsters, they are willing to put in the leg work and find out for themselves by reading the article. For my article I chose to do questions and answers as I felt this most suited my age range, as they are not willing to get bogged down in heavy, uninspiring text. Although I did start with a few paragraphs of introduction to my artist, as I believed this was appropriate with a new artist, whilst it also suited the Hipster audience who like to be in the know. Familiarly the questions and answers also address my audience as it provides them with information about the artist straight away and keeps them in my know. Therefore the very informative style of my article in providing information right away to the audience attracts Hipsters as this suits their needs to be in the know, before anybody else.

In conclusion, I believe I have tried a lot of methods in an attempt to attract and address my target audience, in a way they would appreciate and understand. I feel I have managed this by studying the age group and their mannerisms closely through my Audience Research and Audience Profiles, in order to create a publication that is both suited to their needs (e.g price) and wishes (e.g design). Whilst I also spent time conducting audience feedback upon my first draft magazine within my target age group, in order to create a product that accurately addressed my audience. As well I looked at how I was going to represent my artist, in order to attract my audience, such as the costume, poses and tone of article. Therefore by combining all these components together has allowed me to create a Magazine that will both attract and address my audience.